Neste x McDonalds x HAVI: From Fries To Miles
Explainer
I was lucky enough to support the fantastic Boutique Animation Studio in designing and animating a film about sustainability: McDonalds Netherlands, Neste and HAVI decided to create a small circular economy that re-uses cooking oil and transforms it into Neste MY Renewable Diesel to fuel logistics.
THE GOAL: Through animation, show the client’s circular economy in a visually appealing way.
THE SOLUTION: Develop the styleframes for the film, design the film’s assets + animate them (everything except the drop scene, which was done by the super talented director Johan Snell).
MY ROLE: Art Direction, Visual Development, Design + Animation
FRAMES
STYLEFRAMES - VISDEV
MAKING OF
Music used in the breakdown & process video:
“Rolling” by BoxCat Games
creativecommons.org/licenes/by/3.0/
ANIMATED : FULL FILM
Production: BOUTIQUE ANIMATION
Producer: Misha Lagerstedt
Director: Johan Snell
Art Direction, Design & Animation: Matic Grgic
Edit, Additional Design & Animation: Johan Snell
Color Grade: Johan Snell