H.A.I. - Hip Artificial Intelligence

Mock Ad / Experiment / Hyper-short

I had some serious fun with the creation process on this one. Originally, I just wanted to combine a couple of my interests (robots & artificial intelligence) into something cool. At the same time, I realized that the visuals will need an organic feel to counter the cold, robotic movements. That’s why I first animated and rendered the little robot, than smudged every frame by hand. The visual experiment needed a carrier, so I made it into a fictional mock commercial for a robot that can make all the choices instead of you. Because, why not?

THE GOAL: Create a fun mock ad, fueled by potential stupidity of using AI - to explore a new visual approach.

SOLUTION:
Hip Artificial Intelligence or H.A.I. for short! The last & final choice you will ever have to make!*
TECHNICAL SPECS: Speed: 3x 10.000.000 choices / msec, Battery: Self-sustainable, I/O: 1x USB4, 3x Firewire 400

*Can manage households, companies or planets. H.A.I. also comes in two different colours.

MY ROLE: Concept, Visual Development, Design, Animation, Compositing

HYPERShort

CREDITS:
Hyper-short film by Matic Grgic

H.A.I. was created, animated & rendered in Blackmagic Fusion.
Smudged in Adobe Photoshop.
Sound was done with Motion Pulse from VIdeo Copilot
3D Tootbrush models from Turbosquid

IDEAS & PROCESS

The process itself was pretty straightforward, but fun nonetheless: I created, rigged, animated & rendered the robot in Blackmagic Fusion. Then, I imported the rendered images into Photoshop and smudged them by hand - each and every one of them… Also, in Photoshop, I added some hand drawn animation on top. What started as a fun exercise, ended in a lesson well learnt. Would love to go back and revisit this style someday.