MORELA
Ophthalmologists
To help a local Ophthalmologist company, I was asked to design and animate them an ad from start to finish.
THE GOAL: Create an ad to spread brand awareness.
THE SOLUTION: Show how all things can be seen and interpreted differently - via a slow and meditative journey, leading up to the brand’s tagline: We see the same things differently.
An additional reward was that the project was then also featured among 100 projects in a book, published by SendPoints, “Motion Graphics”. The book presented selected projects that “reflect the designer’s unique perspective and showcase the perfect combination of branding design and motion graphics.” Honored and humbled.
MY ROLE: Visual Development, Layouts, Design, Animation, Compositing
FRAMES
ANIMATED / FULL FILM :
CREDITS:
Client: MORELA
Concept: Nina Marucelj
Art Direction & Animation: Matic Grgic
Additional Animation: Jean Zvan
Music & Sound Design: Matjaz Moraus Zdesar
Created with Blackmagic Fusion.